Uncover Your Organizational Culture

With our innovative imd CultureCanvas, we break down the complexity of culture into its components and resolve it pragmatically.

From a user perspective, the “frontend” is a new, intuitive canvas with strong recognition value. 

The assessment includes the business logic to measure culture, focusing on the factors that, according to scientific research, contribute most significantly to high performance. This scientific knowledge base in in the backend to support data processing and interpretation.

read more

The architecture of the imd CultureCanvas makes (further) development – and especially customization for individual companies – simple and seamless.
Fast, efficient, and modular adjustments are possible at every level.
This makes the imd CultureCanvas not only highly customizable, but also scalable—and therefore accessible to organizations of all sizes.

Lengthy survey reports and inefficient post-workshop interpretations are no longer necessary.
What matters is not the amount of data—but the ability to extract meaning and drive action.

imd delivers a clear SWOT, key metrics, and next steps – based on data-driven insights.
We transform these findings into evidence-based narratives that provide employees with clarity, motivation, and purpose.

This approach reflects what younger generations value: transparent communication and authentic implementation, not just numbers.

Real cultural development means: measure precisely, communicate meaningfully, act authentically.